The new wine sold in barrels, in bulk, is a tradition that in very few places is maintained and in Santa Maria del Camí is a tradition that has lasted over the years and has allowed to dignify the product among the local consumer. The creation in 2017 of the Vi Novell brand in Santa Maria make it possible to extend this product value in all the markets in which the Santamarian wine is present.
In this way, all the young wine bottled in Santa María will have the capsule with the image and the first place where you can taste it will be the Festa del Vi Novell. This festival is celebrated since 2003 with the purpose of promoting the wine of Santa Maria del Camí, with a long winemaking tradition.
The fiesta begins with the arrival at the plaza of the Vila of the carriage of the branches of pine that are delivered to the warehouses of the town so they hang them in the top of their main entrance, an old custom to announce the beginning of the sale of young wine.
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