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Sant Jordi 2026 - Book and Roses Fair

Book stops + roses and signatures: the most beautiful day to walk through the center with a cultural plan

On April 23, Palma is filled with book and rose stalls and the center becomes a perfect route to walk, without rushing.

The grace is not “buying and that's it”: it is the atmosphere, the brands, the recommendations of booksellers and the street plan that the city creates for you.

📜 A little history

The tradition of Sant Jordi unites two symbols for different reasons:

Therose comes from the legend of Sant Jordi: after defeating the dragon, a red rose is born from his blood that the saint gives to the princess, and that is why the day is associated with giving roses.

The book is linked to Book Day because April 23 coincides with the date on which great authors such as Cervantes and Shakespeare, and the idea of giving books as gifts became popular.

Over time, both traditions came together and today is lived as a day ofroses + books: a perfect mix of affection and culture.

🗺️ Where is the atmosphere (to find your way quickly)

Normally it is distributed in very central areas: La Rambla, Passeig del Born, Via Roma, Sant Miquel and Plaça Major. 

✅ Why go

Because it is the typical plan that works for everything: going as a couple, with friends, as a family or alone.

You can spend 20 minutes or take a “long route” and you always find something (a book you weren't looking for, a dedication, a rose, or simply the walk). 

❌ To take into account

It is a day with a lot of people in the center. If you want to move comfortably and see signatures calmly, it is best to go in the morning or early afternoon. 

📍 Data

Date: April 23, 2026

Location: center of Palma (Rambla / Born / Sant Miquel / Plaça Major and surroundings)

Entry: FREE

🧠 Recommendations (the ones that really help)

• If you want to “hunt” for a good book: start at Plaça Major + Sant Miquel (many bookstores are concentrated there). 

• If you are looking for a beautiful and atmospheric walk: take Born → Rambla (more “street route” and stops). 

• If you go with little ones: prioritize wide sections (Born/Via Roma) to be more comfortable with a stroller.